About Soak

Soak Wash Inc. designs, markets and distributes Soak, the leading liquid laundry soap for delicates. Soak also provides consumers with a range of secondary products which support the company philosophy of caring for the washables you cherish most. These include wash basins, care labels, foot creams and travel size samples. Soak supports its distributors and retailers with leading edge marketing resources and educational tools unseen before in the detergent category.

Originally created as a care product for founder Jacqueline Sava’s knit accessories collection ‘Jacqs-hats’, Soak has since evolved into a premium wash for all delicate items.

Soak is a biodegradable, phosphate-free and eco-friendly wash available in an assortment of delicate fragrances plus Scentless, for your sensitive side.

Visit our blog to learn more about who we are and what we do. 

Jacqueline Sava, President and Founder 

Jacqueline has an extensive award winning background in innovative product development. After completing a Bachelor of Fine Art in Industrial Design from Rhode Island School of Design, Sava founded Jacq's-Hats, a Toronto based knit accessories company. Her current company Soak Wash Inc., was developed in 2004, selling Soak liquid laundry soap for delicates, initially as a companion product for Jacq's-Hats knit accessories.

Sava's business philosophy is to create a company that, through effective product development, serves its customers and employees as well as the various businesses along the development and distribution channels. Sava's goal is to create purposeful products supported by strong vision. Her values of innovation, education, passion, creativity and leadership drive both her business and personal endeavours. When not blogging for crafters or travelling to reach out to the more than 1000 retailers currently selling Soak, Sava, 35, teaches Design Strategy, lectures on business development and entrepreneurship and is a passionate competitive rower. Sava holds an MBA in marketing and strategic management from the Schulich School of Business at York University.

You can email Jacqueline at Jacqueline@soakwash.com

Chris Wilkinson, Director of Sales and Operations 

Contact her if you are interested in adding Soak to your product mix. Email her at Chris@soakwash.com 

Ngoc Nguyen, Marketing Coordinator

She is the go-to person for editorial content and marketing support. She can assist you with anything marketing related including questions about our website, how to be featured in our blog, if you need content for your newsletters, or samples for your retreat. She can be reached at Ngoc@soakwash.com. 

Dafina, Office Administration

Dafina is currently on maternity leave. When she returns, she will continue to manage our office. She coordinates our shipments, and keeps track of our accounts.